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British American Tobacco expects to expect to grow New Category product revenue by mid-teens through to 2030. Its new category products are reduced-risk alternatives to traditional cigarettes
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BAT sees 2026 growth at lower end of guidance as shares fall

British American Tobacco expects 2026 revenue and adjusted operating-profit growth at the lower end of its guidance, while targeting mid-teens growth in New Category revenue…

  • Edward West
2 min read