lifestyle habitslatest news & developments
Market researchers note a shift from pure "impulse buying" to ritualised self-care. They highlight that today's consumers aren't just buying products, they are buying emotional balance and high-satisfaction moments at accessible price points.
LIFESTYLE HABITS

The rise of treatonomics: Small indulgences in a tough economy

Driven by the 'Lipstick Effect' and modern behavioural economics, cash-strapped shoppers are swopping major life upgrades for intentional, everyday indulgences.

  • Alyssia Birjalal
3 min read