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Blind boxes are booming in South Africa, with sales at Toys R Us more than ten times higher than last year as consumers embrace collecting, surprise and social media driven discovery.
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Blind box boom: South Africans embrace mystery collectibles and unboxing culture

Blind-box sales are growing at Toys R Us South Africa as collectors chase rare finds, trade duplicates and share unboxing videos online.

  • Ashley Lechman
4 min read