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The Springboks are not the only ambassadors for the South African brand. Every supporter is an ambassador too, says the writer.
ALL BLACKS

What an All Blacks supporter can teach us about the South African brand

An All Blacks supporter expected hostility among 60,000 Springbok fans. Instead, he received handshakes — and a lesson in how South Africa’s people shape its global reputation.

  • Dr Nik Eberl
6 min read