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The Springboks are not the only ambassadors for the South African brand. Every supporter is an ambassador too, says the writer.
ALL BLACKS

What an All Blacks supporter can teach us about the South African brand

An All Blacks supporter expected hostility among 60,000 Springbok fans. Instead, he received handshakes — and a lesson in how South Africa’s people shape its global reputation.

  • Dr Nik Eberl
6 min read
All Black captain Codie Taylor takes a selfie in front of supporters who gathered at Cape Town's DHL Stadium to welcome the team yesterday.
RUGBY

Somewhere between green and gold, they found the All Blacks

In a country where the green and gold is woven into the fabric of sporting life, wearing black can sometimes feel like an act of defiance.

  • Dudley Carstens
7 min read
SPRINGBOK coach Rassie Erasmus is expecting a massive battle against the All Blacks.
SPRINGBOK RUGBY

Boks in knockout mode ahead of first Test

SPRINGBOK coach Rassie Erasmus has shifted his team into World Cup-style knockout mode as they prepare for a blockbuster clash against the All Blacks in the first Rugby’s…

  • Dudley Carstens
3 min read