rooiboslatest news & developments
A Rooibos twist on one of Japan’s best-loved dishes. Ramen is a deeply rooted part of Japanese food culture, with countless regional variations enjoyed across the country. Here, Rooibos finds its way into the bowl, adding a distinctive South African touch to a kombu-and-shiitake dashi, while also being used to marinate the egg.
ROOIBOS

Rooibos goes beyond the teacup as global markets embrace a South African heritage product

Rooibos is reaching more than 50 international markets, with chefs and consumers turning the South African favourite into everything from ramen and lattes to cocktails, desserts…

  • Ashley Lechman
5 min read
From a familiar South African pantry staple to a sought-after global ingredient, rooibos is being rediscovered in creative kitchens and drinks menus around the world.
ROOIBOS

Selling our heritage back to us: The rooibos boom

As the world gentrifies South Africa's humble pantry staple into high-end elixirs, it serves as a powerful reminder of the global value rooted in local soil.

  • Vuyile Madwantsi
5 min read
With exports surpassing 10 000 tonnes in 2025, the Rooibos industry is looking beyond the traditional cup to unlock opportunities in food, beverages, cosmetics, tourism and manufacturing.
ROOIBOS

Rooibos exports top 10 000 tonnes as South Africa looks to unlock greater economic value

With exports surpassing 10 000 tonnes in 2025, the Rooibos industry is looking beyond the traditional cup to unlock opportunities in food, beverages, cosmetics, tourism and…

  • Ashley Lechman
3 min read
A rooibos tea tasting experience set against the landscape of the Cederberg, the authentic "home of rooibos".
SOUTH AFRICAN TOURISM

Rooibos and space seeds: How Cederberg is becoming SA’s next big tourism route

The world consumes 10 billion cups of rooibos a year; now, an orbit-bound science project is helping turn a global household beverage into an immersive travel destination.

  • ZamaNdosi Cele
5 min read