shoppinglatest news & developments
Discover how Woolworths and Thebe Magugu's Lineage collection celebrates South Africa's rich heritage through fashion and fragrance this Heritage Month. Don’t miss the opportunity to experience this vibrant partnership firsthand.
WOOLWORTHS

Woolworths and Thebe Magugu celebrate Heritage Month with Lineage collaboration

Discover how Woolworths and Thebe Magugu's Lineage collection celebrates South Africa's rich heritage through fashion and fragrance this Heritage Month. Don’t miss the…

  • Ashley Lechman
3 min read
Blind boxes are booming in South Africa, with sales at Toys R Us more than ten times higher than last year as consumers embrace collecting, surprise and social media driven discovery.
TOYS

Blind box boom: South Africans embrace mystery collectibles and unboxing culture

Blind-box sales are growing at Toys R Us South Africa as collectors chase rare finds, trade duplicates and share unboxing videos online.

  • Ashley Lechman
4 min read
Smart shopping in action: bypass eye-level marketing traps by looking up and down the shelves to find true value.
SHOPPING

The supermarket trap: Science-backed tricks shaping your grocery bill

Why are bread and milk always at the back of the store? Retailers force you past high-margin temptations just to grab the basics.

  • Alyssia Birjalal
6 min read
Market researchers note a shift from pure "impulse buying" to ritualised self-care. They highlight that today's consumers aren't just buying products, they are buying emotional balance and high-satisfaction moments at accessible price points.
LIFESTYLE HABITS

The rise of treatonomics: Small indulgences in a tough economy

Driven by the 'Lipstick Effect' and modern behavioural economics, cash-strapped shoppers are swopping major life upgrades for intentional, everyday indulgences.

  • Alyssia Birjalal
3 min read
With household finances under pressure, South African consumers are increasingly using AI to research products, compare prices and assess whether brands are delivering genuine value.
AI

South African shoppers using AI to get more value

Amid rising living costs, South African consumers are turning to AI to make smarter shopping decisions, but are brands keeping up with their expectations?

  • Ashley Lechman
5 min read
Sixty60 has launched Pixie Smart Chat, an AI powered shopping assistant that can understand text, voice and images while helping customers build personalised grocery baskets.
ARTIFICIAL INTELLIGENCE

Shoprite expands Sixty60 AI assistant that understands voice, images and shopping lists

Sixty60 has launched Pixie Smart Chat, an AI powered shopping assistant that can understand text, voice and images while helping customers build personalised grocery baskets.

  • Ashley Lechman
3 min read