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Customer reviews and price promotions are the two strongest influences on online purchase decisions.
RETAIL INDUSTRY

Peer pressure beats ads: What really drives SA's online shoppers

According to new World Wide Worx data, customer reviews and price discounts drive over 55% of South African online purchases, leaving brand ads and influencers far behind.

  • Willem van de Putte
4 min read
Research shows that online retail is continuing to grow at a substantially faster rate than traditional retail.
ONLINE BEHAVIOUR

From mall aisles to R130bn: Inside SA’s shift to couch shopping

SA online spending is heading for R159 billion. With only a third of connected adults shopping online, the war for the local consumer is just getting started.

  • Willem van de Putte
5 min read