toyslatest news & developments
Blind boxes are booming in South Africa, with sales at Toys R Us more than ten times higher than last year as consumers embrace collecting, surprise and social media driven discovery.
TOYS

Blind box boom: South Africans embrace mystery collectibles and unboxing culture

Blind-box sales are growing at Toys R Us South Africa as collectors chase rare finds, trade duplicates and share unboxing videos online.

  • Ashley Lechman
4 min read
Unlike traditional hobbies that carry expectations of skill mastery or performance, adult sensory products offer low-stakes creation.
MENTAL FATIGUE

Why your brain craves tactile touch in an era of digital burnout

As burnout affects nearly 80% of Gen Z and millennials, toy giants and psychologists alike are pointing to tactile play as the ultimate antidote to digital fatigue.

  • Alyssia Birjalal
4 min read