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The Springboks and All Blacks face off at Baltimore's M&T Bank Stadium as rugby expands its footprint into the US. | AFP
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Beyond the tradition: How the US market holds the key to rugby’s financial future

While fans may lament playing the Springboks vs All Blacks decider in the US, World Rugby’s commercial drive targets the lucrative American market ahead of RWC 2031.

  • Morgan Bolton
6 min read