content creationlatest news & developments
TikTok creators Clayton, Queen Tshabalala and 'The Manchester Derby' duo Ashley and Miguel Pregueiro.
TIKTOK

Can South African creators actually make a living from TikTok?

As TikTok expands its creator monetisation tools in South Africa, local creators are finding new ways to turn content and audiences into income.

  • Nomathamsanqa Sithathu
7 min read
Content creators are moving from peripheral media figures to influential participants in culture, commerce and brand strategy — but the industry still faces questions about income, trust and platform power.
INFLUENCER

The rise of the content creator economy

Content creators are moving from peripheral media figures to influential participants in culture, commerce and brand strategy — but the industry still faces questions about…

  • Wesley Diphoko
4 min read
His comedy videos have become a favourite among South Africans who enjoy humour rooted in everyday life and isiZulu culture.
COMEDY
Video

Devanshii's rise: How isiZulu comedy earned him 500,000 TikTok followers

Devanshii Pillay's rise to fame on TikTok is a testament to the power of cultural storytelling.

  • Lutho Pasiya
3 min read